Over four decades of leadership and innovation in the tourism, entertainment and hospitality industry.
Al-Sarh Company was founded in 1977 by Saudi businessman Muhaidib bin Ali Al-Muhaidib, who laid the foundation for a distinguished career based on ambition, a passion for innovation, and a deep belief in the role of the private sector in improving the quality of life and supporting the national economy. Since its inception, the company has played a pivotal role in shaping the tourism landscape in the Kingdom of Saudi Arabia by providing domestic and international travel and tourism solutions. It has developed unique destinations and experiences that meet the aspirations of individuals and families, combining diverse services with quality execution. The company's headquarters is located in the capital, Riyadh, and was relocated in 2009. Throughout its history, Al-Sarh Company has led the travel sector in sales over the years and has been recognized in the Guinness Book of World Records as the largest sales lounge for a travel and tourism company in the world. It has also received numerous awards from international airlines and hotels, reflecting its commitment to the highest standards of professionalism and quality. Today, the group continues its corporate expansion under the leadership of Talal Al-Muhaidib, General Manager of Al-Sarh Company, who is leading the transition to innovative operating models based on technology and unique experiences, in full alignment with the objectives of Saudi Vision 2030, which aims to strengthen the tourism sector and enhance the Kingdom's position on the global tourism map.